reach your individual investment objectives

make as much money as you can in the shortest time possible

match your risk tolerance to your investments

take more risk than you are comfortable with—for a chance at high returns

beat 75% of investors, and never under-perform market returns

try to beat the market

use appropriate core asset classes

use junk bonds, commodities, derivatives and leverage to increase market returns

make disciplined, unemotional investment decisions

play the market

avoid mistakes

take a chance

invest based on Warren Buffett's, Peter Lynch's, Barton Biggs' and David Swensen's advice to investors

invest based on Jim Cramer's advice to investors

buy low, sell high

buy high, sell higher

be prepared for adversity

hope for the best

make your money work as hard for you as you did for it

keep your money in CD's or saving accounts

base investment decisions on timeless investing principles

change investing style based on current market conditions

minimize the impact of fees and taxes

try to overcome the impact of high fees and taxes 

let common sense and your conscience be your guide

follow the crowd and listen to the gurus on CNBC

benefit in direct proportion to the growth in the world economy 

use your ability to process information in a "superior" manner

use the power of compounding to grow your wealth 

jump in and out of hot markets for some fast money 

maintain a "margin of safety"

put it "all on the line"

monitor real returns compared to your investment goals

blindly trust that you or your advisor are beating the market averages

TRUST yourself to manage your own money

trust someone else whose motivations and goals are their own, not yours